
A distressing RSPCA investigation revealed that Paul Lord, 46, repeatedly beat his mastiff, Ace, with a pole while the dog was tethered in a garden and unable to escape.
Lord approached Ace carrying a pole-like object, took it from behind his back, and struck the dog multiple times with considerable force. Ace can be heard yelping during the blows.
Further footage showed Ace being sprayed with water for a prolonged period, leaving him cowering, terrified, and unable to move away due to being tethered.

Inspector Richard Carr described both videos as deeply distressing, highlighting Ace’s fear, pain, and inability to flee.
Lord pleaded guilty at Cheltenham Magistrates’ Court to causing unnecessary suffering.
Magistrates said the offence was so serious it warranted immediate custody. Lord was already a serving prisoner at the time of sentencing.
Ace was seized, signed over to the RSPCA, and has since been successfully rehomed.
Sentence
Court: Cheltenham Magistrates’ Court
Date: 14 September 2026
Penalty: 18 weeks’ imprisonment; 10‑year ban on keeping animals (expires September 2036)
Mitigation: None reported
Notes: Cannot appeal ban for 7 years
At a Glance
- Offender: Paul Lord
- Born: 18 June 1980
- Age at Conviction: 46
- Address: First Avenue, Dursley, Gloucestershire GL11 4NW
- Previous Convictions:
- In March 2026, Lord was jailed for three years after crashing his Range Rover on the A30 while travelling with his partner and two children, leading police to discover a kilo of cocaine worth £80,000 in the boot. He first claimed it was for personal use before admitting he was a courier, with the judge noting his previous drug convictions and limited role in a wider operation.
- Animal Victim: Ace (mastiff)
- Victim Fate: Rehomed
- Evidence:
- Video of Lord beating Ace with a pole
- Video of prolonged water‑spraying while Ace cowers
- Injuries: Distress, pain; no veterinary report published
- Case Type: Physical abuse; psychological distress
- Locality: Dursley, Gloucestershire























